Keynote 1: "Coordinates for a New Decade": How companies are renewing themselves and shaping globally networked and locally grounded futures.
Raphael Gielgen, Vitra Trendscout
At the beginning of the new decade, the global economy is confronted with its past. However, this history of success cannot simply be transferred to the "Next Economy". Even the many experiences of entrepreneurs and managers seem to be short-lived. If the old economy can be compared with the complexity of a board game, the future economy will be as complex as contemporary video games. This comparison emphasizes major economic differences and shows that a new reality will determine the day-to-day life in companies. To face this reality, companies need to break through their current routines and thoughts and renew themselves.
Renewal is an essential part of the continued development of companies. It affects the entire corporate ecosystem and not just the core business model. Tools, methods and ideas that are available to us today could lose their effectiveness tomorrow. If you know the trends and associated cultural changes of this new reality, you can develop visions of your own company’s future that give orientation to all players. The new decade offers unimagined possibilities. Ahead of us lies the ambitious future agenda for the 2020s. This agenda can only be managed collectively.
Every employee must be aware that they are an active part of this process, that they can contribute their own skills and potential and that these activities open up opportunities for the future in a way that has never been seen before. Entrepreneurs and managers are challenged as leaders and mavericks to shape a courageous economic and sustainable ecological transformation that focuses on progress, prosperity and participation. It's a matter of thinking ahead and thus shaping and reinventing the world of tomorrow.
Raphael Gielgen presents a roadmap for the future. He reports about the importance of corporate identity, new ways of transferring knowledge and education as well as managing diversity and complexity. As an "Anywhere" who lives in "Somewhere" (on a farm near Regensburg), he talks about globally networked as well as locally grounded futures, provides guidance and orientation and turns avoidable uncertainties into opportunities.